In recent years, website design has shifted towards minimalism and flat design. While these trends have been popular for their simplicity and easy-to-use interfaces, designers are now experimenting with new ways to add depth and interest to their designs. One trend that's making a comeback is the use of website gradients. In this blog post, we'll explore why gradients are making a comeback, how to use them effectively, and showcase some great examples of websites using gradients.

Reviving Website Design: The Comeback of Gradients and How to Use Them


In recent years, website design has shifted towards minimalism and flat design. While these trends have been popular for their simplicity and easy-to-use interfaces, designers are now experimenting with new ways to add depth and interest to their designs. One trend that’s making a comeback is the use of website gradients. In this blog post, we’ll explore why gradients are making a comeback, how to use them effectively, and showcase some great examples of websites using gradients.

Why are Gradients Making a Comeback?

Gradients have been around for a long time and were often used in the early days of web design. However, they fell out of favor as flat design and minimalism became more popular. So, what’s bringing them back?

One reason is that gradients add depth and dimension to a design. They create a visual hierarchy that draws the user’s eye and guides them through the content. Gradients also add visual interest without being too distracting, making them a great alternative to busy patterns or textures.

Another reason is that advances in technology have made it easier to create and use gradients. In the past, gradients were created using images or complicated CSS, which could slow down the loading time of a website. Today, CSS gradients are widely supported by all modern browsers and can be easily created using tools like gradient generators or design software like Sketch or Adobe Illustrator.

How to Use Gradients Effectively

Now that we know why gradients are making a comeback, let’s explore some best practices for using them effectively in web design.

  1. Start with a Color Palette

Before you start creating your gradient, it’s important to have a color palette in mind. Choose two to three colors that complement each other and fit with the overall aesthetic of your website. You can use a color picker tool like Adobe Color or Coolors to create a palette, or draw inspiration from the existing design elements on your site.

  1. Choose the Right Type of Gradient

There are several types of gradients to choose from, including linear, radial, and angled gradients. Each type creates a different effect and can be used to achieve different design goals. For example, a linear gradient can create a sleek and modern look, while a radial gradient can be used to draw attention to a specific element on the page.

  1. Use Gradients to Highlight Key Elements

One of the most effective ways to use gradients is to highlight key elements on your website. For example, you could use a gradient as the background for a call-to-action button, or to draw attention to a section of text. This helps create a visual hierarchy and guides the user through the content.

  1. Keep it Simple

While gradients can add depth and interest to a design, it’s important not to go overboard. Stick to a simple color palette and use gradients sparingly. Avoid using too many colors or creating overly complex gradients that can distract from the content on the page.

  1. Test on Different Devices

Finally, it’s important to test your gradient on different devices and screen sizes. While gradients can look great on a desktop monitor, they may not translate as well to a mobile device. Make sure your gradient is responsive and looks good on all screen sizes.

In conclusion, website gradients are making a comeback in web design for their ability to add depth and interest to a design without being too distracting. Gradients create a visual hierarchy that guides the user through the content and highlights key elements on the page. Advances in technology have made it easier to create and use gradients, with CSS gradients being widely supported by all modern browsers.

To use gradients effectively, it’s important to start with a color palette, choose the right type of gradient, use gradients to highlight key elements, keep it simple, and test on different devices. By following these best practices, you can create a modern and engaging website design that stands out from the competition.

As we’ve seen from the examples of websites using gradients, this design trend can be used in a variety of ways to achieve different design goals. From creating a sleek and modern look to adding depth and interest to a design, gradients are a versatile design tool that can help you take your website to the next level. So why not give it a try and see how website gradients can transform your design?