4 Questions Your Home Page Must Answer
Your website’s home page is the virtual storefront for your business. It’s often the first point of contact a potential customer has with your brand, and it can be the difference between a visitor sticking around to learn more or quickly bouncing to a competitor’s site. To ensure your home page is doing its job, there are four fundamental questions it must answer.
- What is your business?
The first and foremost question your home page must answer is the most basic: what is your business? It’s crucial to clearly state what your business does or what products or services you offer. This information should be prominently displayed on your home page, preferably in the header or hero section. Use plain and straightforward language, avoid jargon or technical terms that may confuse visitors.
- Why should I care?
Once you’ve introduced your business, the next question your home page must answer is why a potential customer should care. What makes your business unique or special? What problem does your business solve? Why should someone choose your business over your competitors? This information should be included in your home page content, whether it’s in the form of a tagline, a value proposition, or a brief summary of what sets you apart.
- What should I do next?
After you’ve introduced your business and explained why someone should care, the next question your home page must answer is what a potential customer should do next. This could be a call to action (CTA) such as “Learn More,” “Shop Now,” or “Get in Touch.” Make sure your CTAs are prominent and easy to find, whether that’s through a button or a link in the header or hero section.
- Where can I go for more information?
Finally, your home page should answer the question of where a potential customer can go for more information. This could be a link to your About page, your Services page, your Blog, or your Contact page. Ensure that your navigation is clear and easy to use, and that visitors can easily find the information they need to learn more about your business and make an informed decision.
In addition to these four questions, there are a few best practices to keep in mind when designing your home page. These include:
- Keep it simple: Your home page should be clean, uncluttered, and easy to navigate. Avoid using too many images or text, and make sure your design is visually appealing and on-brand.
- Use high-quality images: If you’re using images on your home page, make sure they’re high-quality and relevant to your business. Avoid using stock photos that look generic or staged.
- Make it mobile-friendly: With more and more people using mobile devices to browse the web, it’s essential that your home page (and your entire website) is optimized for mobile. Ensure that your design is responsive and that your content is easy to read and navigate on a small screen.
- Test and refine: Your home page is not set in stone. Monitor your website’s analytics and user behavior to see what’s working and what’s not. Make tweaks and adjustments as needed to improve your home page’s performance and effectiveness.
Your home page is one of the most critical pages on your website. By answering these four questions – what is your business, why should I care, what should I do next, and where can I go for more information – you can create a home page that is informative, engaging, and effective. By following best practices and testing and refining your design over time, you can ensure that your home page is helping your business succeed online.
